With a manufacturing pedigree that spans over 50 years, Robinson Willey is a name that is known and trusted.


Robinson Willey is part of the GDC Group Ltd, which is the UK heating division of the multi-national Glen Dimplex Group - one of the world’s largest electrical heating businesses. Alongside Valor and Faber, the GDC Group boasts the largest and most powerful portfolio of gas fire names in the UK.

When ‘Rob Willey’ were brought into the GDC fold, Butterfly’s brief was to create a visual identity for all of their literature that was both individual but also complimentary to their sister company, Valor’s existing style, as the two Manufacturers items were often presented together.


To date, we have created a portfolio of brochures, promotional handouts, Point of Sale items, large format exhibition graphics and a multitude of other bespoke items for both print and digital platforms.